x Understanding Weight Management

2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Novo Nordisk wanted to understand how people managed weight loss in a nation challenged by obesity for their new drug delivery system.

The project  posed a very challenging research strategy as speaking to people about their obese condition is not an easy task. Research in such a sensitive area demanded an direct approach to enquiry, more informed by longitudinal observation and reactions. The project hinged on one of the key topics in healthcare today: patient compliance. While a holistic understanding of what the healthcare system in USA provides for the support and systematic combat of this condition, it was even more important to understand an individual’s ecosytem, how they thought about their condition, coped with social stigma and what measures they took over time to deal with the situation. The study involved spending hours with obese people as they went about their everyday activities like cooking, eating, shopping for groceries, spending time with family, at work and visited their healthcare providers.

The insights from this research had a deep,  micro-level approach to innovation and product application. It has informed Novo Nordisk of the need of service strategies, new therapy delivery systems from packaging and product design to dispensing models to effectively address the weight loss therapy market. It also pointed out the significant need for healthcare professionals to be able to find and use the right strategies to suit a patient’s health, practical and emotional needs.

Read my travelogue here.

x Understanding Diabetes in USA

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in  USA but also a deep, yet fragmented insight into the healthcare mechanisms in the country in the context of diabetes treatment.

The project  dived deep into understanding this specific area by talking to General Practitioners (GPs), studying regional variations in healthcare policies, the effect of insurance policies in the choice of treatments both by the GP and the patient and revisiting our earlier  interviews with numerous healthcare providers in USA. The role of the General Practitioners (GP) is key for people to stay on their treatment, modify their habits and diest and remain motivated to stay consistent. Positive reinforcement was vital. We helped their teams realise that a patient support system that addressed their individual needs was important for effective therapy.

The research culminated in a larger vision setting for Novo Nordisk to understand how they could help build this support system in USA where state support was fragmented and rather regional.

By |October 12th, 2013|Research, Videos, Writing|0 Comments

x Sketching as protyping- novo vista

2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

India, USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in India, China and USA and we co-created  product ideas based on strategic value drivers for future modes of insulin delivery in such economies.

The project involved months of research into observing how people would understand new paradigms in product forms and new insulin delivery systems. And how at a higher level these new ideas would fit into the existing healthcare infrastructure in each country. Outcomes included design prototypes for four new product and service solutions.

The project also involved a series of training workshops and sessions enabling user research with their internal teams by supporting them with necessary tools and knowledge of ethnographic techniques and eventually synthesizing observations into value drivers. This exposed Novo Nordisk researchers to new people-centred approaches to innovation.

x Understanding Living with Diabetes

2008

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Novo Nordisk

The aim of the project was to travel to India, China and USA and understand what it meant to be a diabetic and live with the life-long condition there.

Diabetes is a huge health challenge world over and Novo Nordisk is a world leader in developing insulin delivery systems for diabetes. But the current explosion of diabetes to epidemic proportions all over the world,  has meant that new social trends and health tendencies need to be understood for Novo Nordisk to continue developing relevant solutions. It needed a contextual understanding of how diabetics cope with managing diabetes, acceptance of medication, the role of their healthcare providers, support from the family etc. Our research confirmed the fact that insulin is part of the solution, but not the entire solution, and this led Novo to consider other kinds of initiatives that would positively influence people’s lifestyles. Local infrastructure, both at a city scale and personal homes, personal health beliefs, peer pressures and superstitions, insurance mechanisms, state support and family- all affected how a patient coped with his treatment. Treatment was available but not always accessible.

We helped them shape their perspectives of working in emerging economies and future product strategies with clear, rich cultural insights and feedback.

This project was the beginning of a series of projects I worked with CIID and Novo Nordisk as it spawned many ideas to future products, services and the more profound role they could play in helping diabetics cope with their condition beyond insulin delivery.

Read my travelogue here

 

 

x On Time Delivery

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to  design and develop tools for internal transformation, motivation and vision setting in Maersk Line

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader.  Through series of user research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders. This was then converted into a series of ideas that could be implemented at different scales and could be customized for local needs.

We prototyped various physical and digital tools to inspire organizational focus and prompt new work behaviors. We worked together with Maersk Line to develop digital tools to displaying real time delivery data and other key metrics about its international fleet and kits with physical artefacts for employees to better understand Maersk Line’s vision for On time Delivery.

 

x Understanding Time

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to travel to various Maersk operation locations and understand what it meant to be on time, to their employees and the society they lived in.

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader. The economic downturn only made this task imperative and a key metric success. Understanding how employees across their global operations understood this vision was therefore important. I was part of a team that conducted research across 8 countries to find local inspiration and meet Maersk employees to get their perspectives and attitudes on local challenges. Through the research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders.

I conducted field work in India studying local examples that emphasized punctuality in a service delivery. Some of the systems studied for inspiration were the Dabbawala food delivery system, time keeping by priests for Hindu religious activities, a trust based transfer service for diamonds and cash among others.

Read my travelogue here

 

 

x DAMADEI

2013

Design Researcher, Danish Design Centre, Denmark.

The DAMADEI Project is an EU Project that seeks to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of these huge opportunities regarding advanced materials. In this way, design will be able to unlock its full potential as a driver of innovation and European competitiveness.

I conducted a 10 month long research into understanding the stakeholders of the advanced materials sector and the design sector, travelling to meet manufacturers, suppliers and researchers working with advanced materials. Based on the insights gathered, the current industry  synergy had to be analysed considering barriers and policy implications on both sectors.

The research was presented as a Report that can be read here.

Read my travelogue here

* The Danish Design Center was a DAMADEI partner along with Materio, Prague and FAD Materials Library, Barcelona.

 

By |October 11th, 2013|Research, Writing|0 Comments