x Sketching as protyping- novo vista


Design Researcher, CIID Copenhagen Institute of Interaction Design

India, USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in India, China and USA and we co-created  product ideas based on strategic value drivers for future modes of insulin delivery in such economies.

The project involved months of research into observing how people would understand new paradigms in product forms and new insulin delivery systems. And how at a higher level these new ideas would fit into the existing healthcare infrastructure in each country. Outcomes included design prototypes for four new product and service solutions.

The project also involved a series of training workshops and sessions enabling user research with their internal teams by supporting them with necessary tools and knowledge of ethnographic techniques and eventually synthesizing observations into value drivers. This exposed Novo Nordisk researchers to new people-centred approaches to innovation.

x On Time Delivery


Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to  design and develop tools for internal transformation, motivation and vision setting in Maersk Line

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader.  Through series of user research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders. This was then converted into a series of ideas that could be implemented at different scales and could be customized for local needs.

We prototyped various physical and digital tools to inspire organizational focus and prompt new work behaviors. We worked together with Maersk Line to develop digital tools to displaying real time delivery data and other key metrics about its international fleet and kits with physical artefacts for employees to better understand Maersk Line’s vision for On time Delivery.