Project Description


Design Researcher, Copenhagen Institute of Interaction Design, Denmark.

Client: Ministry of Business & Growth, (ERST) Denmark.

Understanding the Danish Design ecosystem is of prime importance to companies planning to use design in a strategic way and also governmental agencies involved in planning the future policies to drive growth and public sector innovation by design. This helps to identify current patterns, gaps in the system and macro trends that can be of vital importance to the near future planning and resource forecasting.

The premise of this research was that the design industry in Denmark is not just a cluster but a very complex ecosystem of people and institutions addressing design concerns at various levels – from visual design for branding and identity to tangible design for sensorial experiences to strategic design which helps companies bridge the innovation divide using design methodologies.

Data was collected by quantitative methods driven by data mining and a large number of qualitative interviews with various stakeholders in the industry. The collected data was used to create an improved visualisation of this complex landscape. The visualisations developed as high-resolution illustrations i.e. info graphics and dynamic animations. These renderings are useful to identify key opportunity areas, gaps in the existing models and identify a variety of new business areas untouched by design.

Previous research, study and documentation has enough empirical data to support this premise and the different editions of design policies in Denmark have been informed by such studies. This study was conducted to inform the Growth committee setup to write the next Design Policy in Denmark.

* The project continues as an exploration into mapping the creative industries landscape at Leapcraft, Denmark.