damadei materials
Permalink Gallery

DAMADEI

DAMADEI

,

2013

Design Researcher, Danish Design Centre, Denmark.

The DAMADEI Project is an EU Project that seeks to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of these huge opportunities regarding advanced materials. In this way, design will be able to unlock its full potential as a driver of innovation and European competitiveness.

I conducted a 10 month long research into understanding the stakeholders of the advanced materials sector and the design sector, travelling to meet manufacturers, suppliers and researchers working with advanced materials. Based on the insights gathered, the current synergies between the sectors had to be analysed considering barriers, needs and policy implications on both sectors.

The research was presented as a Report that can be read here.

Read my travelogue here

* The Danish Design Center was a DAMADEI partner along with Materio, Prague and FAD Materials Library, Barcelona.

 

IMG_4650
Permalink Gallery

Frugal Digital

Frugal Digital

, , ,

2010 onwards

Project Manager, Frugal Digital, Denmark.

Frugal Digital seeks to explore a deconstructed view on technology at a local level to address large global challenges. It is a research group that focuses on researching methods and practices around creating digital solutions in low resource settings like that of developing economies. The main research enquiry is how do we apply frugality to digital life and create solutions that are inexpensive, adaptable, re-purposes or uses available resources and creates valuable knowledge along with new solutions?

I have helped in creating the projects, planning & conducting field research and eventually dissemination of various projects and results. The project continues to invest time and resources on new projects and it is an ongoing activity.

Read more about Frugal Digital here.

Read my travelogue here

* The Frugal Digital Project started as a Research Project at the Copenhagen Institute of Interaction Design, led by Vinay Venkatraman.

Design ecosystem
Permalink Gallery

Mapping the Danish Design Landscape

Mapping the Danish Design Landscape

,

2012

Design Researcher, Copenhagen Institute of Interaction Design, Denmark.

Client: Ministry of Business & Growth, (ERST) Denmark.
Understanding the Danish Design ecosystem is of prime importance to companies planning to use design in a strategic way and also governmental agencies involved in planning the future policies to drive growth and public sector innovation by design. This helps to identify current patterns, gaps in the system and macro trends that can be of vital importance to the near future planning and resource forecasting.
The premise of this research was that the design industry in Denmark is not just a cluster but a very complex ecosystem of people and institutions addressing design concerns at various levels – from visual design for branding and identity to tangible design for sensorial experiences to strategic design which helps companies bridge the innovation divide using design methodologies.
Data was collected by quantitative methods driven by data mining and a large number of qualitative interviews with various stakeholders in the industry. The collected data was used to create an improved visualisation of this complex landscape. The visualisations developed as high-resolution illustrations i.e. info graphics and dynamic animations. These renderings are useful to identify key opportunity areas, gaps in the existing models and identify a variety of new business areas untouched by design.
Previous research, study and documentation has enough empirical data to support this premise and the different editions of design policies in Denmark have been informed by such studies. This study was conducted to inform the Growth committee setup to write the next Design Policy in Denmark.

* The project continues as an exploration into mapping the creative industries landscape at Leapcraft, Denmark.

 

GP in USA
Permalink Gallery

Understanding Diabetes in USA

Understanding Diabetes in USA

,

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in  USA but also a deep, yet fragmented insight into the healthcare mechanisms in the country in the context of diabetes treatment.

The project  dived deep into understanding this specific area by talking to General Practitioners (GPs), studying regional variations in healthcare policies, the effect of insurance policies in the choice of treatments both by the GP and the patient and revisiting our earlier  interviews with numerous healthcare providers in USA. The role of the General Practitioners (GP) is key for people to stay on their treatment, modify their habits and diest and remain motivated to stay consistent. Positive reinforcement was vital. We helped their teams realise that a patient support system that addressed their individual needs was important for effective therapy.

The research culminated in a larger vision setting for Novo Nordisk to understand how they could help build this support system in USA where state support was fragmented and rather regional.

obesity
Permalink Gallery

Understanding Weight Management

Understanding Weight Management

, ,

2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Novo Nordisk wanted to understand how people managed weight loss in a nation challenged by obesity for their new drug delivery system.

The project  posed a very challenging research strategy as speaking to people about their obese condition is not an easy task. Research in such a sensitive area demanded an direct approach to enquiry, more informed by longitudinal observation and reactions. The project hinged on one of the key topics in healthcare today: patient compliance. While a holistic understanding of what the healthcare system in USA provides for the support and systematic combat of this condition, it was even more important to understand an individual’s ecosytem, how they thought about their condition, coped with social stigma and what measures they took over time to deal with the situation. The study involved spending hours with obese people as they went about their everyday activities like cooking, eating, shopping for groceries, spending time with family, at work and visited their healthcare providers.

The insights from this research had a deep,  micro-level approach to innovation and product application. It has informed Novo Nordisk of the need of service strategies, new therapy delivery systems from packaging and product design to dispensing models to effectively address the weight loss therapy market. It also pointed out the significant need for healthcare professionals to be able to find and use the right strategies to suit a patient’s health, practical and emotional needs.

Read my travelogue here.

kk 2
Permalink Gallery

Strategic Design Intervention for Weaving Clusters

Strategic Design Intervention for Weaving Clusters

, ,

2005

Lead Designer & Coordinator, Design Cell Chennai

Client: Ministry of Textiles & National Institute of Design, India.

The Strategic Design Intervention for Cluster Development Project  in Tamil Nadu was lead by the National Institute of Design, India. I was chosen to be their Lead designer for the duration of this project for 3 years

The Project started with intensive field trips to 5 clusters (Cuddalore, Gudiyatham, Thirubhuvanam, Vilanthai, Woraiyur) in Tamil Nadu and studying them over a period of months to understand weaver potentials, skill level, infrastructure availability and possibilities of introducing new concepts and eventually create teams of weavers who would weave a pilot run of our new designs.

Design intervention was planned at various levels from improving yarn qualities to new, sustainable dyeing practices, understanding weaver aspirations to creating a strategy for motivating them towards change. During this period, they were introduced to new softwares to help them design and visualise their products and theywe re advised on how they could avail of such services locally. They were also introduced to low-tech visualising methods and were shown a wide spectrum of examples and best practices in the handloom sector from all over the country for inspiration.

Introduction to natural dyeing was carried out as small workshops in each cluster.

Read more about my travels and the project here.