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Frugal Digital

Frugal Digital

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2010 onwards

Project Manager, Frugal Digital, Denmark.

Frugal Digital seeks to explore a deconstructed view on technology at a local level to address large global challenges. It is a research group that focuses on researching methods and practices around creating digital solutions in low resource settings like that of developing economies. The main research enquiry is how do we apply frugality to digital life and create solutions that are inexpensive, adaptable, re-purposes or uses available resources and creates valuable knowledge along with new solutions?

I have helped in creating the projects, planning & conducting field research and eventually dissemination of various projects and results. The project continues to invest time and resources on new projects and it is an ongoing activity.

Read more about Frugal Digital here.

Read my travelogue here

* The Frugal Digital Project started as a Research Project at the Copenhagen Institute of Interaction Design, led by Vinay Venkatraman.

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The future of insulin delivery

The future of insulin delivery

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2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

India, USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in India, China and USA and we co-created  product ideas based on strategic value drivers for future modes of insulin delivery in such economies.

The project involved months of research into observing how people would understand new paradigms in product forms and new insulin delivery systems. And how at a higher level these new ideas would fit into the existing healthcare infrastructure in each country. Outcomes included design prototypes for four new product and service solutions.

The project also involved a series of training workshops and sessions enabling user research with their internal teams by supporting them with necessary tools and knowledge of ethnographic techniques and eventually synthesizing observations into value drivers. This exposed Novo Nordisk researchers to new people-centred approaches to innovation.

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Emergency health care in India

Emergency health care in India

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2011

Design Researcher & Project Manager, Designit, Denmark

Client: Ambu, Denmark

The world’s first self-inflating resuscitator, the “Ambu bag” was developed in 1956 by Ambu for resuscitation use in emergency situations. Since then the Ambu bag has become a vital part of every ambulance in the world. Many manufacturers of the same device have emerged and it is generically called Ambu Bag. In the field of emergency care they offer a broad assortment of products, from resuscitators, suction pumps and CPR barriers to our well-known training mannequins and immobilisation devices.

Ambu wanted to explore the first aid and emergency healthcare possibilities landscape in a developing country like India. Thus was a context research project with a clear focus on producing a feasibility account and assessment for Ambu’s future strategies for the Indian market.

 

Diabetes india
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Understanding Living with Diabetes

Understanding Living with Diabetes

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2008

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Novo Nordisk

The aim of the project was to travel to India, China and USA and understand what it meant to be a diabetic and live with the life-long condition there.

Diabetes is a huge health challenge world over and Novo Nordisk is a world leader in developing insulin delivery systems for diabetes. But the current explosion of diabetes to epidemic proportions all over the world,  has meant that new social trends and health tendencies need to be understood for Novo Nordisk to continue developing relevant solutions. It needed a contextual understanding of how diabetics cope with managing diabetes, acceptance of medication, the role of their healthcare providers, support from the family etc. Our research confirmed the fact that insulin is part of the solution, but not the entire solution, and this led Novo to consider other kinds of initiatives that would positively influence people’s lifestyles. Local infrastructure, both at a city scale and personal homes, personal health beliefs, peer pressures and superstitions, insurance mechanisms, state support and family- all affected how a patient coped with his treatment. Treatment was available but not always accessible.

We helped them shape their perspectives of working in emerging economies and future product strategies with clear, rich cultural insights and feedback.

This project was the beginning of a series of projects I worked with CIID and Novo Nordisk as it spawned many ideas to future products, services and the more profound role they could play in helping diabetics cope with their condition beyond insulin delivery.

Read my travelogue here