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On Time Delivery

On Time Delivery

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2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to  design and develop tools for internal transformation, motivation and vision setting for Maersk Line’s stakeholders

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader.  Through series of user research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders. This was then converted into a series of ideas that could be implemented at different scales and could be customized for local needs.

We prototyped various physical and digital tools to inspire organizational focus and prompt new work behaviors. We worked together with Maersk Line to develop digital tools to displaying real time delivery data and other key metrics about its international fleet and kits with physical artefacts for employees to better understand Maersk Line’s vision for On time Delivery.

 

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Design for Export Promotion

Design for Export Promotion

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2008

Lead Designer , Export Strategy Consultant

Client: Ministry of Textiles & Kanhirode Weaver’s Cooperative, Kerala

The Kanhirode Weaver’s Cooperative has been a key producer of high quality cotton textiles providing employment to hundreds of families in the area. The cooperative is best known for its high quality dyeing practices.

The Ministry of Textiles has supported and funded this Export Promotion Project at the Cooperative to improve their product portfolio for new markets. The project involved assessing their current skills and strengths of this cooperative and coming up with a design strategy to reach out to new markets.

40 unique design collections of home textiles were produced for this project which were woven subsequently and presented at various international fairs.

Read more about my travels and the project here.

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Design for New Markets

Design for New Markets

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2008

Lead Designer , Export Strategy Consultant

Client: Ministry of Textiles, Thirubhuvanam Silk Weavers Cooperative, Tamil Nadu.

The Thirubhuvanam Silk Weaver’s Cooperative has been a key producer of highest quality silk saris in this region. The cooperative is best known for its use of pure zari (gold thread) and dyeing quality. The cooperative was the only of its kind to be ISO 9001:2008 certified.

While these silk saris have a reasonable local market, the future is clearly a dilemma between dwindling number of skilled artisans and rising cost of silks and gold  (used in the zari). The Ministry of Textiles identified this cooperative as one that had immense potential and has supported and funded this Export Promotion Project at the Cooperative to improve their product portfolio for new markets with product diversification. The project involved assessing their current skills and strengths of this cooperative and coming up with a design strategy to reach out to new markets. I have worked with this cooperative at two market levels – diversified product range for the local markets (India) and development of new fabric weights for export. This was mainly for the luxury contract market in Europe.

The challenge for design intervention was beyond just producing new designs. Weaver motivation in this cooperative has been the biggest issue. Inspite of using existing infrastructure for weaving (thus reducing technology investment costs), weavers clearly voted for weaving zari products as their wages were surprisingly  linked to this.

Over a hundred new design collections of home textiles were produced for this project over a period of 4 years which were woven subsequently and presented at various international fairs.

Many reports and Recommendations were written to the Planning Commission after this project to help form a better support […]

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Textiles for Fashion

Textiles for Fashion

2006

Textile Design 

Client: Napapijri & Camiceria Apparels.

Handwoven scarves in very fine cotton (140s singles) were developed for Napapijri’s Summer collections in 2005, 2006 & 2007. Introduced a discrete Napapijri flag woven into the scarves which became a key design feature in their scarves.

 

 

 

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Strategic Design Intervention for Weaving Clusters

Strategic Design Intervention for Weaving Clusters

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2005

Lead Designer & Coordinator, Design Cell Chennai

Client: Ministry of Textiles & National Institute of Design, India.

The Strategic Design Intervention for Cluster Development Project  in Tamil Nadu was lead by the National Institute of Design, India. I was chosen to be their Lead designer for the duration of this project for 3 years

The Project started with intensive field trips to 5 clusters (Cuddalore, Gudiyatham, Thirubhuvanam, Vilanthai, Woraiyur) in Tamil Nadu and studying them over a period of months to understand weaver potentials, skill level, infrastructure availability and possibilities of introducing new concepts and eventually create teams of weavers who would weave a pilot run of our new designs.

Design intervention was planned at various levels from improving yarn qualities to new, sustainable dyeing practices, understanding weaver aspirations to creating a strategy for motivating them towards change. During this period, they were introduced to new softwares to help them design and visualise their products and theywe re advised on how they could avail of such services locally. They were also introduced to low-tech visualising methods and were shown a wide spectrum of examples and best practices in the handloom sector from all over the country for inspiration.

Introduction to natural dyeing was carried out as small workshops in each cluster.

Read more about my travels and the project here.

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Futur Floors

Futur Floors

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2002

Designer, MA Trading Co. Badhoi, India

MA Trading was a traditional hand knotted carpet manufacturer in Uttar Pradesh in India. They wanted to leapfrog into the next generation of hand craft by relooking at their techniques and materials for the future.

3 concept rugs were produced for them with an underlying theme of using recycled plastic waste

The Light Up! Rug was created with plastic waste collected locally and hand woven with LEDs. A piezo sensor enabled a reaction when people stepped or sat on the rug. The visual feel of the rug was very organic, and varied based on the plastic collected.

The Pull Me! Rug was a playful take on using rubberbands in a hand knotted carpet. The carpet maker used hand knotting as a primary technique at his factory and rubber bands were an unlikely raw material. The rubber bands used in this rug were temperature stabilised to increase their durability.

The Rugs were displayed at DOMOTEX 2003 at the pavillion for Future Trends won a special mention at The Elle Decor Awards 2003 and I was awarded the Young Designer of the year Award for this.