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Computers for small businesses

Computers for small businesses

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2011

Design Researcher, Copenhagen Institute of Interaction Design, Denmark

Client: ASUS Computers, Taiwan

The research explored the technological needs and hardware trends in  small and micro businesses – a fascinating area for ASUS, which is abundant with opportunities that match the core competencies of ASUS. This study was of strategic importance to Asus as it showed the potential of future product strategies and led to exciting new areas in creating new products as well as new markets altogether.

The outcome of an exciting month long journey visiting and interviewing a wide range of small and micro businesses in Denmark, Sweden, France and Germany. The research presented amazing personalities who run diverse types of businesses, sometimes multiple micro businesses. Such people are versatile, and for them a piece of technologies’ value reliability and loyalty is at par with speed and performance.

The findings were presented as Report and a series of videos for inspiration and vision setting for the company’s product teams.

I conducted research in Denmark, Sweden & Germany

GP in USA
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Understanding Diabetes in USA

Understanding Diabetes in USA

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2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in  USA but also a deep, yet fragmented insight into the healthcare mechanisms in the country in the context of diabetes treatment.

The project  dived deep into understanding this specific area by talking to General Practitioners (GPs), studying regional variations in healthcare policies, the effect of insurance policies in the choice of treatments both by the GP and the patient and revisiting our earlier  interviews with numerous healthcare providers in USA. The role of the General Practitioners (GP) is key for people to stay on their treatment, modify their habits and diest and remain motivated to stay consistent. Positive reinforcement was vital. We helped their teams realise that a patient support system that addressed their individual needs was important for effective therapy.

The research culminated in a larger vision setting for Novo Nordisk to understand how they could help build this support system in USA where state support was fragmented and rather regional.

future diabetes
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The future of insulin delivery

The future of insulin delivery

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2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

India, USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in India, China and USA and we co-created  product ideas based on strategic value drivers for future modes of insulin delivery in such economies.

The project involved months of research into observing how people would understand new paradigms in product forms and new insulin delivery systems. And how at a higher level these new ideas would fit into the existing healthcare infrastructure in each country. Outcomes included design prototypes for four new product and service solutions.

The project also involved a series of training workshops and sessions enabling user research with their internal teams by supporting them with necessary tools and knowledge of ethnographic techniques and eventually synthesizing observations into value drivers. This exposed Novo Nordisk researchers to new people-centred approaches to innovation.

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Emergency health care in India

Emergency health care in India

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2011

Design Researcher & Project Manager, Designit, Denmark

Client: Ambu, Denmark

The world’s first self-inflating resuscitator, the “Ambu bag” was developed in 1956 by Ambu for resuscitation use in emergency situations. Since then the Ambu bag has become a vital part of every ambulance in the world. Many manufacturers of the same device have emerged and it is generically called Ambu Bag. In the field of emergency care they offer a broad assortment of products, from resuscitators, suction pumps and CPR barriers to our well-known training mannequins and immobilisation devices.

Ambu wanted to explore the first aid and emergency healthcare possibilities landscape in a developing country like India. Thus was a context research project with a clear focus on producing a feasibility account and assessment for Ambu’s future strategies for the Indian market.

 

obesity
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Understanding Weight Management

Understanding Weight Management

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2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Novo Nordisk wanted to understand how people managed weight loss in a nation challenged by obesity for their new drug delivery system.

The project  posed a very challenging research strategy as speaking to people about their obese condition is not an easy task. Research in such a sensitive area demanded an direct approach to enquiry, more informed by longitudinal observation and reactions. The project hinged on one of the key topics in healthcare today: patient compliance. While a holistic understanding of what the healthcare system in USA provides for the support and systematic combat of this condition, it was even more important to understand an individual’s ecosytem, how they thought about their condition, coped with social stigma and what measures they took over time to deal with the situation. The study involved spending hours with obese people as they went about their everyday activities like cooking, eating, shopping for groceries, spending time with family, at work and visited their healthcare providers.

The insights from this research had a deep,  micro-level approach to innovation and product application. It has informed Novo Nordisk of the need of service strategies, new therapy delivery systems from packaging and product design to dispensing models to effectively address the weight loss therapy market. It also pointed out the significant need for healthcare professionals to be able to find and use the right strategies to suit a patient’s health, practical and emotional needs.

Read my travelogue here.

dabba1
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Understanding Time

Understanding Time

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Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to travel to various Maersk operation locations and understand what it meant to be on time, to their employees and the society they lived in.

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader. The economic downturn only made this task imperative and a key metric success. Understanding how employees across their global operations understood this vision was therefore important. I was part of a team that conducted research across 8 countries to find local inspiration and meet Maersk employees to get their perspectives and attitudes on local challenges. Through the research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders.

I conducted field work in India studying local examples that emphasized punctuality in a service delivery. Some of the systems studied for inspiration were the Dabbawala food delivery system, time keeping by priests for Hindu religious activities, a trust based transfer service for diamonds and cash among others.

Read my travelogue here

Diabetes india
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Understanding Living with Diabetes

Understanding Living with Diabetes

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2008

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Novo Nordisk

The aim of the project was to travel to India, China and USA and understand what it meant to be a diabetic and live with the life-long condition there.

Diabetes is a huge health challenge world over and Novo Nordisk is a world leader in developing insulin delivery systems for diabetes. But the current explosion of diabetes to epidemic proportions all over the world,  has meant that new social trends and health tendencies need to be understood for Novo Nordisk to continue developing relevant solutions. It needed a contextual understanding of how diabetics cope with managing diabetes, acceptance of medication, the role of their healthcare providers, support from the family etc. Our research confirmed the fact that insulin is part of the solution, but not the entire solution, and this led Novo to consider other kinds of initiatives that would positively influence people’s lifestyles. Local infrastructure, both at a city scale and personal homes, personal health beliefs, peer pressures and superstitions, insurance mechanisms, state support and family- all affected how a patient coped with his treatment. Treatment was available but not always accessible.

We helped them shape their perspectives of working in emerging economies and future product strategies with clear, rich cultural insights and feedback.

This project was the beginning of a series of projects I worked with CIID and Novo Nordisk as it spawned many ideas to future products, services and the more profound role they could play in helping diabetics cope with their condition beyond insulin delivery.

Read my travelogue here