damadei materials
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DAMADEI

DAMADEI

,

2013

Design Researcher, Danish Design Centre, Denmark.

The DAMADEI Project is an EU Project that seeks to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of these huge opportunities regarding advanced materials. In this way, design will be able to unlock its full potential as a driver of innovation and European competitiveness.

I conducted a 10 month long research into understanding the stakeholders of the advanced materials sector and the design sector, travelling to meet manufacturers, suppliers and researchers working with advanced materials. Based on the insights gathered, the current synergies between the sectors had to be analysed considering barriers, needs and policy implications on both sectors.

The research was presented as a Report that can be read here.

Read my travelogue here

* The Danish Design Center was a DAMADEI partner along with Materio, Prague and FAD Materials Library, Barcelona.

 

Design ecosystem
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Mapping the Danish Design Landscape

Mapping the Danish Design Landscape

,

2012

Design Researcher, Copenhagen Institute of Interaction Design, Denmark.

Client: Ministry of Business & Growth, (ERST) Denmark.
Understanding the Danish Design ecosystem is of prime importance to companies planning to use design in a strategic way and also governmental agencies involved in planning the future policies to drive growth and public sector innovation by design. This helps to identify current patterns, gaps in the system and macro trends that can be of vital importance to the near future planning and resource forecasting.
The premise of this research was that the design industry in Denmark is not just a cluster but a very complex ecosystem of people and institutions addressing design concerns at various levels – from visual design for branding and identity to tangible design for sensorial experiences to strategic design which helps companies bridge the innovation divide using design methodologies.
Data was collected by quantitative methods driven by data mining and a large number of qualitative interviews with various stakeholders in the industry. The collected data was used to create an improved visualisation of this complex landscape. The visualisations developed as high-resolution illustrations i.e. info graphics and dynamic animations. These renderings are useful to identify key opportunity areas, gaps in the existing models and identify a variety of new business areas untouched by design.
Previous research, study and documentation has enough empirical data to support this premise and the different editions of design policies in Denmark have been informed by such studies. This study was conducted to inform the Growth committee setup to write the next Design Policy in Denmark.

* The project continues as an exploration into mapping the creative industries landscape at Leapcraft, Denmark.

 

FORA
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Understanding Business Ecosystems

Understanding Business Ecosystems

2012

Editorial Planning, Book Design

Client: FORA, Ministry of Business & Growth, (ERST) Denmark.

Years of research on the formation, rise and sustenance of  business ecosystems led by Jørgen Rosted  had resulted in vast number of Reports and data. The need for a collated reading of this data was needed to fully understand how strong are Danish business ecosystems compared to the best? Why do strong business ecosystems only emerge in some places? And can business ecosystems be shaped intentionally?

The brief included a detailed editorial planning of the information they had and eventual production of the books with detailed drawings, illustrations, visualisations and a presentation of key take aways in an effective style.

Read the Reports on Foragroup’s website.

*The project was financed by the Danish Business Authority, the Danish Growth Fund and Symbion.

 

 

 

asus2
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Computers for small businesses

Computers for small businesses

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2011

Design Researcher, Copenhagen Institute of Interaction Design, Denmark

Client: ASUS Computers, Taiwan

The research explored the technological needs and hardware trends in  small and micro businesses – a fascinating area for ASUS, which is abundant with opportunities that match the core competencies of ASUS. This study was of strategic importance to Asus as it showed the potential of future product strategies and led to exciting new areas in creating new products as well as new markets altogether.

The outcome of an exciting month long journey visiting and interviewing a wide range of small and micro businesses in Denmark, Sweden, France and Germany. The research presented amazing personalities who run diverse types of businesses, sometimes multiple micro businesses. Such people are versatile, and for them a piece of technologies’ value reliability and loyalty is at par with speed and performance.

The findings were presented as Report and a series of videos for inspiration and vision setting for the company’s product teams.

I conducted research in Denmark, Sweden & Germany

GP in USA
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Understanding Diabetes in USA

Understanding Diabetes in USA

,

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in  USA but also a deep, yet fragmented insight into the healthcare mechanisms in the country in the context of diabetes treatment.

The project  dived deep into understanding this specific area by talking to General Practitioners (GPs), studying regional variations in healthcare policies, the effect of insurance policies in the choice of treatments both by the GP and the patient and revisiting our earlier  interviews with numerous healthcare providers in USA. The role of the General Practitioners (GP) is key for people to stay on their treatment, modify their habits and diest and remain motivated to stay consistent. Positive reinforcement was vital. We helped their teams realise that a patient support system that addressed their individual needs was important for effective therapy.

The research culminated in a larger vision setting for Novo Nordisk to understand how they could help build this support system in USA where state support was fragmented and rather regional.

Reboot
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Reboot 11

Reboot 11

,

2008

Editorial Planning, Direction

Client: Thomas Madsen-Mygdal, Reboot

In the summer of 2008, Thomas Madsen-Mygdal hosted the 11th and final edition of the Reboot Conference which for years had been the Mecca for people in the IT futures world. Robbot had always brought together trend setters, underground electronics champions and gizmo gurus and for te final event Thomas hoped that it could be documented and commemorated with a Reboot Book.

Collecting talks, transcripts, vox pops and opinions during the three days of Reboot was a daunting task ofcourse, but planning the event with an army of volunteers was even more, as time was short and no detail could be missed. But with a fantastic team, no task is tough!

See the fabulous Reboot book here.