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Computers for small businesses

Computers for small businesses

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2011

Design Researcher, Copenhagen Institute of Interaction Design, Denmark

Client: ASUS Computers, Taiwan

The research explored the technological needs and hardware trends in  small and micro businesses – a fascinating area for ASUS, which is abundant with opportunities that match the core competencies of ASUS. This study was of strategic importance to Asus as it showed the potential of future product strategies and led to exciting new areas in creating new products as well as new markets altogether.

The outcome of an exciting month long journey visiting and interviewing a wide range of small and micro businesses in Denmark, Sweden, France and Germany. The research presented amazing personalities who run diverse types of businesses, sometimes multiple micro businesses. Such people are versatile, and for them a piece of technologies’ value reliability and loyalty is at par with speed and performance.

The findings were presented as Report and a series of videos for inspiration and vision setting for the company’s product teams.

I conducted research in Denmark, Sweden & Germany

dabba1
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Understanding Time

Understanding Time

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Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to travel to various Maersk operation locations and understand what it meant to be on time, to their employees and the society they lived in.

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader. The economic downturn only made this task imperative and a key metric success. Understanding how employees across their global operations understood this vision was therefore important. I was part of a team that conducted research across 8 countries to find local inspiration and meet Maersk employees to get their perspectives and attitudes on local challenges. Through the research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders.

I conducted field work in India studying local examples that emphasized punctuality in a service delivery. Some of the systems studied for inspiration were the Dabbawala food delivery system, time keeping by priests for Hindu religious activities, a trust based transfer service for diamonds and cash among others.

Read my travelogue here

Diabetes india
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Understanding Living with Diabetes

Understanding Living with Diabetes

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2008

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Novo Nordisk

The aim of the project was to travel to India, China and USA and understand what it meant to be a diabetic and live with the life-long condition there.

Diabetes is a huge health challenge world over and Novo Nordisk is a world leader in developing insulin delivery systems for diabetes. But the current explosion of diabetes to epidemic proportions all over the world,  has meant that new social trends and health tendencies need to be understood for Novo Nordisk to continue developing relevant solutions. It needed a contextual understanding of how diabetics cope with managing diabetes, acceptance of medication, the role of their healthcare providers, support from the family etc. Our research confirmed the fact that insulin is part of the solution, but not the entire solution, and this led Novo to consider other kinds of initiatives that would positively influence people’s lifestyles. Local infrastructure, both at a city scale and personal homes, personal health beliefs, peer pressures and superstitions, insurance mechanisms, state support and family- all affected how a patient coped with his treatment. Treatment was available but not always accessible.

We helped them shape their perspectives of working in emerging economies and future product strategies with clear, rich cultural insights and feedback.

This project was the beginning of a series of projects I worked with CIID and Novo Nordisk as it spawned many ideas to future products, services and the more profound role they could play in helping diabetics cope with their condition beyond insulin delivery.

Read my travelogue here