Handloom for export

Silk weaving is a long standing tradition in Tamil Nadu that is best illustrated in its incarnation of exclusive sarees. But this age old tradition needs to find new forms of expression and market in order to survive in a globally competitive market. Thus Priya used her design skills and knowledge of international trends to transform the saree weaving finesse and applied it to develop a range of contemporary home products and fashion accessories with a broader global appeal. The project aims to create new channels for exports using design intervention. This project was sponsored by the Development Commissioner of Handlooms, Ministry of Textiles and implemented at the Thirubuvanam Cooperative Silk Society in Tamil Nadu.

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Detail, cushion covers in silk, expressed in cobalt blue. Inspired from mediterranean mosiacs.

Overview, bed ensamble in lush silk includes bed spreads, pillow cases and duvet covers. Inspired from tones of chalky earth.

Detail, bed cover and pillow cases in lush silk showing off the elegent patterns derived from traditional Jacquard patterns. Inspired from tones of chalky earth.

Overview, bed ensamble in lush silk includes bed spreads, pillow cases and duvet covers. Inspired from coral reefs in warm colours.

Detail, bed cover and pillow cases in lush silk showing off the elegent patterns derived from traditional Jacquard motifs. This product fully utilised the advantage of handloom weaving by using non repetitive patterns.

Curtain pannels in silk backed by strong liners, designed to drape majestically. Inspired by bright tropical flowers in lush greenery.

Detail, curtain pannel showing off the attention to detail in its finish and use of premium silk.

Coordinate for home interiors displaying combinations of cusion cover and curtain panel.

Bed ensamble showing pillow cases and bed spread. Inspired by bright saffron and mustard fields.

Stoles, in bright but earthly tones. Fusion of colour representing warm Mediterranean and vivid Indian palettes.

Stoles in vivid bright colours, representing traditional pallets in a contemporary style.