x Sketching as protyping- novo vista


Design Researcher, CIID Copenhagen Institute of Interaction Design

India, USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in India, China and USA and we co-created  product ideas based on strategic value drivers for future modes of insulin delivery in such economies.

The project involved months of research into observing how people would understand new paradigms in product forms and new insulin delivery systems. And how at a higher level these new ideas would fit into the existing healthcare infrastructure in each country. Outcomes included design prototypes for four new product and service solutions.

The project also involved a series of training workshops and sessions enabling user research with their internal teams by supporting them with necessary tools and knowledge of ethnographic techniques and eventually synthesizing observations into value drivers. This exposed Novo Nordisk researchers to new people-centred approaches to innovation.

x Understanding Living with Diabetes


Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Novo Nordisk

The aim of the project was to travel to India, China and USA and understand what it meant to be a diabetic and live with the life-long condition there.

Diabetes is a huge health challenge world over and Novo Nordisk is a world leader in developing insulin delivery systems for diabetes. But the current explosion of diabetes to epidemic proportions all over the world,  has meant that new social trends and health tendencies need to be understood for Novo Nordisk to continue developing relevant solutions. It needed a contextual understanding of how diabetics cope with managing diabetes, acceptance of medication, the role of their healthcare providers, support from the family etc. Our research confirmed the fact that insulin is part of the solution, but not the entire solution, and this led Novo to consider other kinds of initiatives that would positively influence people’s lifestyles. Local infrastructure, both at a city scale and personal homes, personal health beliefs, peer pressures and superstitions, insurance mechanisms, state support and family- all affected how a patient coped with his treatment. Treatment was available but not always accessible.

We helped them shape their perspectives of working in emerging economies and future product strategies with clear, rich cultural insights and feedback.

This project was the beginning of a series of projects I worked with CIID and Novo Nordisk as it spawned many ideas to future products, services and the more profound role they could play in helping diabetics cope with their condition beyond insulin delivery.

Read my travelogue here