Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to  design and develop tools for internal transformation, motivation and vision setting in Maersk Line

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader.  Through series of user research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders. This was then converted into a series of ideas that could be implemented at different scales and could be customized for local needs.

We prototyped various physical and digital tools to inspire organizational focus and prompt new work behaviors. We worked together with Maersk Line to develop digital tools to displaying real time delivery data and other key metrics about its international fleet and kits with physical artefacts for employees to better understand Maersk Line’s vision for On time Delivery.