x Understanding Diabetes in USA

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Earlier projects with Novo Nordisk had generated  insights into patient needs, opportunities and barriers to care in  USA but also a deep, yet fragmented insight into the healthcare mechanisms in the country in the context of diabetes treatment.

The project  dived deep into understanding this specific area by talking to General Practitioners (GPs), studying regional variations in healthcare policies, the effect of insurance policies in the choice of treatments both by the GP and the patient and revisiting our earlier  interviews with numerous healthcare providers in USA. The role of the General Practitioners (GP) is key for people to stay on their treatment, modify their habits and diest and remain motivated to stay consistent. Positive reinforcement was vital. We helped their teams realise that a patient support system that addressed their individual needs was important for effective therapy.

The research culminated in a larger vision setting for Novo Nordisk to understand how they could help build this support system in USA where state support was fragmented and rather regional.

By |October 12th, 2013|Research, Videos, Writing|0 Comments

x Understanding Living with Diabetes

2008

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Novo Nordisk

The aim of the project was to travel to India, China and USA and understand what it meant to be a diabetic and live with the life-long condition there.

Diabetes is a huge health challenge world over and Novo Nordisk is a world leader in developing insulin delivery systems for diabetes. But the current explosion of diabetes to epidemic proportions all over the world,  has meant that new social trends and health tendencies need to be understood for Novo Nordisk to continue developing relevant solutions. It needed a contextual understanding of how diabetics cope with managing diabetes, acceptance of medication, the role of their healthcare providers, support from the family etc. Our research confirmed the fact that insulin is part of the solution, but not the entire solution, and this led Novo to consider other kinds of initiatives that would positively influence people’s lifestyles. Local infrastructure, both at a city scale and personal homes, personal health beliefs, peer pressures and superstitions, insurance mechanisms, state support and family- all affected how a patient coped with his treatment. Treatment was available but not always accessible.

We helped them shape their perspectives of working in emerging economies and future product strategies with clear, rich cultural insights and feedback.

This project was the beginning of a series of projects I worked with CIID and Novo Nordisk as it spawned many ideas to future products, services and the more profound role they could play in helping diabetics cope with their condition beyond insulin delivery.

Read my travelogue here

 

 

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By |July 31st, 2012|Design, Videos|0 Comments