x Understanding Weight Management

2009

Design Researcher, CIID Copenhagen Institute of Interaction Design

USA

Client: Novo Nordisk

Novo Nordisk wanted to understand how people managed weight loss in a nation challenged by obesity for their new drug delivery system.

The project  posed a very challenging research strategy as speaking to people about their obese condition is not an easy task. Research in such a sensitive area demanded an direct approach to enquiry, more informed by longitudinal observation and reactions. The project hinged on one of the key topics in healthcare today: patient compliance. While a holistic understanding of what the healthcare system in USA provides for the support and systematic combat of this condition, it was even more important to understand an individual’s ecosytem, how they thought about their condition, coped with social stigma and what measures they took over time to deal with the situation. The study involved spending hours with obese people as they went about their everyday activities like cooking, eating, shopping for groceries, spending time with family, at work and visited their healthcare providers.

The insights from this research had a deep,  micro-level approach to innovation and product application. It has informed Novo Nordisk of the need of service strategies, new therapy delivery systems from packaging and product design to dispensing models to effectively address the weight loss therapy market. It also pointed out the significant need for healthcare professionals to be able to find and use the right strategies to suit a patient’s health, practical and emotional needs.

Read my travelogue here.

x On Time Delivery

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to  design and develop tools for internal transformation, motivation and vision setting in Maersk Line

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader.  Through series of user research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders. This was then converted into a series of ideas that could be implemented at different scales and could be customized for local needs.

We prototyped various physical and digital tools to inspire organizational focus and prompt new work behaviors. We worked together with Maersk Line to develop digital tools to displaying real time delivery data and other key metrics about its international fleet and kits with physical artefacts for employees to better understand Maersk Line’s vision for On time Delivery.

 

x Understanding Time

2010

Design Researcher, CIID Copenhagen Institute of Interaction Design

Client: Maersk Line

The aim of the project was to travel to various Maersk operation locations and understand what it meant to be on time, to their employees and the society they lived in.

On Time Delivery is a key enabler of Maersk Line’s vision of being the most reliable logistic service provider and an industry leader. The economic downturn only made this task imperative and a key metric success. Understanding how employees across their global operations understood this vision was therefore important. I was part of a team that conducted research across 8 countries to find local inspiration and meet Maersk employees to get their perspectives and attitudes on local challenges. Through the research we  discovered unspoken working patterns and unmet needs, which were shared with Maersk stakeholders.

I conducted field work in India studying local examples that emphasized punctuality in a service delivery. Some of the systems studied for inspiration were the Dabbawala food delivery system, time keeping by priests for Hindu religious activities, a trust based transfer service for diamonds and cash among others.

Read my travelogue here