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Design for Pragmatism
As a practicing professional, Priya spends significant part of her time working for the mainstream textile and fashion industry. Her approach has always been to design with an elegant but pragmatic approach. She like to push the boundaries of what conventional manufacturing offers and thus develops products that are unconventional yet produceable. She likes to take inspiration from themes in the nature and hidden styles with sophisticated appeal. Priya has consulted with garment manufacturers, textile producers, fashion houses and also small private labels.
[1][2][3][4] [5] [6] [7] [8] [9]
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Series of cotton scarfs, for Napapijri, 2007
A explorative style in earthly but bright colors applied to a scarf series for the performance wear brand, Napapijri. The scarfs were a link between my handloom work and design for export houses. . The challenge here was to achieve the quality, consistency and deadlines proposed for export within the highly decentralised handloom sector in South India.
Deatil, Series of cotton scarfs
Design of handwowen cotton scarfs for Napapijri, Italy with Camiceria Apparels, India 2007.
Fabric developent for Cue
Fabric developent for Cue: Rohit Gandhi & Rahul Khanna. Wills Fashion Week, 2006.
Fabric developent for Cue
Fabric developent for Cue: Rohit Gandhi & Rahul Khanna. Wills Fashion Week, 2006. Styled by Cue's Designers.
Cushion covers for Zeba Design, 2003
Design of special edition of fabrics for Taj Falaknuma hotel, research and development for Zeba's special line Krsna. Priya worked closely with the design director Krsna Mehta during this period.
Yarn dyed fabric collection for apparel
Designed for Faconnable, France with Camiceria Apparels, India 2005.
Yarn dyed fabric collection for apparel
Designed for Faconnable, France with Camiceria Apparels, India 2005.
Digitally printed fabric collection for apparel brand 'Laboratory', 2006
A truly textile collection, this range was all about fabrics. The possibilities of digital printing and effects sought by doing various finishes on silk were explored. The French Riviera and the antiquity of Provance provided inspiration for this collection.
Digitally printed fabric collection for apparel brand 'Laboratory', 2006
Priya visualized and designed prints, labels, trims,special buttons, accessories and fabric embellishment ideas for this preier collection from Evoluzione. The garments were styled by the in-house design team, but prints blown to various scales formed the basis of the entire collection.
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