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Design for Sustainability
Textiles is perhaps one of the most ancient industries. It transformed from a craft like approach to a mass market industrial paradigm. But many of the skills and unique techniques left behind are fast disappearing due to a lack of appropriate development and positioning. Priya works regularly with marginalized craft communities especially with the handloom weavers of south India to develop new products with a contemporary approach. She consults with the Government of India on grassroots development projects, where she provides design support and strategy. Her emphasis lies in utilizing the unique skills, eco-friendly processes and fair trade transactions that mass manufacturing struggles to provide.
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Curtain panels, woven in cotton.
Handloom development project in Cannore district. Project sponsored by Ministry of Textiles, 2007. This project was about repositioning the existing cotton hand weaving from the price sensitive mass market to a more niche, exclusive design led market overseas. The project emphasised on implementing fair trade practises as well. We coordinate design development and orders for this product range.
Table Spread, woven in cotton.
Handloom development project in Cannore district. Project sponsored by Ministry of Textiles, 2007. Colours and mood were the real emphasis of the project. Cotton is ideal for summers and thus this designed for use in summer resorts, homes etc. This includes beach spreads in exciting colours which coordinate with beach rolls and bags.
Saree, in 120's cotton, handwoven.
As Design Consultant for National Institute of Design, Project sponsored by Department of Handlooms, Tamil Nadu, 2006. As a product, the saree is complete in its off-loom state offering more edge to the handweaving process. Priya continues to design a bespoke range of sarees for her clientele, often very special signed collections.
Saree, in 120's cotton, handwoven
As Design Consultant for NID, Project sponsored by Department of Handlooms, Tamil Nadu, 2006. A familiar blue from the lungi, used on a saree is resplendant in this collection. Priya experiments with colours borrowed from the vicinity of the craftsmen helping the weavers associate with colours yet transform the product and redundant colour schemes.
Sarees, in 120s cotton, handwoven
As Design Consultant for NID, sponsored by Department of Handlooms, 2006. A major achievement of this project was to completely change the clientele from the elderly who often preferred such cotton sarees to a young and savvy group. New colours, less patterns but bold blocking were used. Suddenly creating a totally new & growing market for the poor weavers.
Scarf, in 120s cotton, handwoven
As Design Consultant for National Instutute of Design, Project sponsored by Department of Handlooms, Tamil Nadu, 2006
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